Pinterest is an absolute game-changer when it comes to getting traffic to your blog. I was struggling for 4 months to get traffic to my blog. I spent over 50+ hours a week on my blog, designing it and redesigning it, creating very little and useless content, and promoting it on Instagram and Facebook. What were the results? Crickets.
No literally, there was no soul present in my blog. I was wasting hours on end, only to realise that I was basically wasting my time.
I subscribed to many bloggers newsletters, to see how they did email marketing so I could learn from them, but my subscribers list stayed at 0. It was at 0 subscribers for so long, that I completely forgot about email marketing and just focused on creating content and making my blog ridiculously aesthetic.
I was getting extremely angry to find other bloggers getting 7K views within their first month blogging, and I realised that there must be something wrong with my tactic and plan; if they are getting that type of traffic, why am I NOT?
One thing that every blog shouted out to me was: Pinterest was there #1 platform source that brought tons of traffic to their blog.
It sounded like everyone was getting amazing blog traffic with this Pinterest strategic plan, but I seemed to be lost. Everyone was eating a slice of this Pinterest pie and I was like, “where’s my pie?”
I decided to set out on a journey to find out as much as possible about the strategic plan that made pins go viral and give bloggers an increase in traffic to their blog.
I even invested money into a few Pinterest courses and eBooks to increase my knowledge of the power of Pinterest and found extremely valuable information that helped my blog traffic to increase.
Here are 10 tips I learnt from Pinterest marketing experts which are commonly shared in paid courses and eBooks. These tips also happen to be practical and useful which helped me to increase my blog traffic.
1. Create a business profile on Pinterest
If you are serious about increasing your blog traffic then you need to switch to a business profile on Pinterest. It’s also free to do so! By switching you will have access to Pin Analytics which helps you to see which pin has the best performance and the level of engagement your profile is getting.
2.Include keywords in your Pinterest name & Description
Keywords are the key to getting traffic and seen in front of your target audience. By including relevant keywords which reflects your content, your pins will be more likely to be seen, saved and you will achieve an increase in blog traffic.
An example, if you blog about Pinterest marketing, then include “Pinterest Marketing Expert” as part of your name and include it in the description. This makes it clear to the person searching for “Pinterest marketing” on Pinterest that you are the source that they need to come to, to solve their problems.
3. Create boards relevant to your blog posts
To build up your reputation it is necessary to create boards which relate to your blogging niche. The more specific boards you create, the better the audience and engagement you will receive on Pinterest. The boards should also be titled with keywords in mind, in order to get the best engagement, monthly views and higher click rates onto your blog posts.
For example, if your niche is focused on parenting, then create different boards on several topics related to parenting. The stages of pregnancy, delivery, newborn stage tips etc.
A key tip: Write descriptions for each board which also include the keywords which will bring in an audience. So for example, if your board is about Healthy Vegan Easy Recipes, then mention this within the description as well with additional keywords such as “10 minute, one-pot recipes.” These keywords are what people search up on Pinterest, so you will find that it is easier to make your posts rank higher and be seen by a wider audience on Pinterest.
The best information focused on keywords and creating a profile and content which attracts audience is explained in The She Approach’s book Making Pinterest Possible.
Ana explains in immense detail, with a step-by-step guide on How To Setting Up A Pinterest Profile which focuses on bringing the relevant traffic to your blog, finding your ideal reader and includes an informative guide with tool lists to help you master the art of Pinterest.
My posts include affiliate links. This means that I may earn a commission from the links mentioned without it costing you anything! Please read my disclosure for more info.
4. Join as many active group boards which are specific to your niche
This is very important if your blog is relatively new. Joining group boards are really helpful in bringing in traffic to your blog because initially when your content is minimal, many people won’t visit your personal boards. I learnt that the hard way!
I read on several posts on “increasing blog traffic” that you should create your own boards and focus on them more than group boards. I implemented that strategy for the first four months of blogging, and the results were terrible. I couldn’t even get 100 views a month, despite strategically creating pin designs and promoting them constantly on my boards.
This is where I joined niche-specific group boards.
I had an old Pinterest account from which I started promoting my blog content within generic group boards. They were “All Bloggers Welcome” group boards full of all sorts of content shared. I didn’t receive any traffic to my blog. So I applied the tips mentioned above, started a new Pinterest account from scratch, and started joining group boards relevant to my niche.
Joining specific niche group boards is crucial if you want to be successful in your blogging career. The reason behind this is that the concept behind getting traffic to your blog is finding your relevant audience who will benefit from your content.
When you join a group board specific to your niche, the people within that board will be more likely to click through to your website, save and re-share your pin. Why? Because people interested in blogging tips will join “Blogging Tips” group boards, and not mothers looking for sleep training hacks.
So focus on joining up to 50 group boards when you initially begin your blog and start promoting your content. Over time, you can check the engagement of the different group boards through Pinterest Analytics and leave group boards if you don’t see much engagement from them.
5.Create multiple pins for your posts
It is very important to keep your content engaged and in front of your audience continues to gain consistent, organic traffic to your blog. Pinterest is known as a social media site, however, it functions more like a search engine for Pinterest users.
Each new pin is counted as a new post, even if your URL is the same. This is extremely crucial for bloggers because if you post the same pin consecutively your account can get suspended.
Make sure to join relevant group boards and keep a schedule of pinning different pins to multiple boards to get engagement with your target audience.
You can achieve this by either: manually pinning or scheduling pins in advance by using an app like Tailwind.
6.Pin at least 30x a day
“Consistency is the key to achieving success”Sumaiya Nacimulgani
This is likewise relevant to pinning as well. The more active you are on Pinterest, the better chances your Pins have to stumble in front of your target audience, and the better the engagement you get from your target audience.
I personally love to balance out between manual pinning and scheduled pinning on Tailwind because I find it easier to be flexible according to the amount of content I post. At times, I feel manual pinning works better for my Mental Health & Self-Care based posts, and for topics based on Productivity & Blogging, Tailwind brings in a significant amount of free, organic traffic.
7.Pin other bloggers content to get ranked higher by Pinterest
Many bloggers have different opinions when it comes to pinning content from other Pinterest users. Some say that pinning your own content is sufficient to get clicks onto your site. Others say, have a ratio of 30/70, 30% others content, 70% your content.
What I have personally found to be useful is striking a balance between both. Initially, as a beginner blogger with not much content, I resorted to pinning 10 pins from other people’s content and 1 of my own pins. At the time, I didn’t have much knowledge on designing eye-catching pins and pinning multiple times to gain increased traffic to my blog as a beginner.
However, it is also known that if you have enough content to promote, without spamming your pins, then it is not necessary to pin content from others.
It really depends on what stage you are at, and how you would like to pin content. If you are a genuine beginner, without much content, then I suggest pinning 50/50 to get you off to a good start.
8. Use eye-catching headlines
An eye-catching headline are a KEY to getting actual clicks onto your website through Pinterest. I learned this the hard way!
Many times as new bloggers, it is very easy to get lost with the colour selection, font selection and stock photo selections to create eye-catching pins, but we forget that the ACTUAL headline is what makes people click through.
I self-evaluate my pins according to this process:
What made this pin interesting enough for me to click on?
Was the title convincing me that this post will provide me with solutions to my question?
Why did it stand out from other similar content pins?
I tend to focus on making the headline either a question which will provide the reader with solutions, or a list to help readers feel like they have a huge option to select from, for example, my post 7 Ways for Mothers To Deal With Social Anxiety. The number of ways also interests readers into clicking onto your website to find out what they are.
9. Re-create multiple pins for each post every few weeks and pin continuously
This is the ultimate secret to getting tons of free traffic to your blog through Pinterest. It is essential to keep your content constantly in front of your audience, especially as a new blogger, or even as an experienced blogger.
Always start off with creating 2-3 pins for each post, to experiment which one gets the best click-through. Every few weeks, keep an eye on the click-through and re-create new pin designs and pin again.
Sometimes you may find that the pin you love the most doesn’t get as much traffic, however, the pin which looks average to you performs the best.
I experienced this with my post 7 Ways Mothers Can Deal With Social Anxiety.
Here is a pin that I thought was awesome, but it didn’t bring as much traffic.
Here is an updated pin which brought in 3x more traffic than the original pin.
The second pin is more eye-catching with clearer fonts, which makes it easier to read on a Pinterest feed. I also changed the dimension of the Pin and made it longer than the original Pinterest size pins, which means it stands out on a Pinterest feed.
Secondly, using lighter colours in the background makes the pin look more classy, which is why readers are more likely to click through onto my blog post. The contrasting colours also balance well with each other, in comparison to the first pin which doesn’t balance out as well.
With pin designs, it pretty much is like Russian roulette, so you have to keep on experimenting until you find which one works best.
Though I must mention, as a new blogger, I was just creating new pin designs that didn’t really represent my blog. With some time and research, I realised having a branded design was essential to being successful on Pinterest, which brings me to my last point.
10. Brand your pin designs to receive better recognition on Pinterest
As a new blogger, I didn’t have much content so I was regularly pinning content from other blogs. With time I realised, the most successful bloggers had a branded pin design, so their blog could be easily recognised on Pinterest.
My pins had no branding whatsoever. I was selecting random colours and fonts in the desperate search to make the pin receive as many clicks as possible.
That’s when I realised that my pins needed a branding design. I took a step back with my hectic pinning and random designs and decided to create branded pins which represented my blog.
I planned out my pin design by writing out the # of each colour I wanted to use and a list of fonts which I liked from my experimentation design.
I eventually got a list of colours which I fixed as part of my pin designs and a list of contrasting fonts which would represent my blog. By implementing this branded pin method, my traffic increased by 4x within a month, which would normally take me months to achieve.
So here’s your list of 10 awesome hacks that you should try our, especially if you are a new blogger!
Did you find any of these useful?
Let me know in the comments below!